7. Media capture:
Across almost every form of media in
India – social, broadcast and print – Narendra Modi and the BJP hold
sway. With India amid a national election campaign, its news media
is in sharp focus. Until recently it was believed that the sheer diversity of
outlets ensured a range of perspectives, but now, India’s mainstream media has
largely been co-opted by the BJP.
The following excerpt, taken from
Raju Narisetti’s chapter in “Media Capture: How Money, Digital Platforms, and
Governments Control the News,” is one of the first pieces that explains in
detail how reliance on advertising is a form of media capture — that is, when
business cronies buy and control news outlets in order to further a political
and often financial agenda — using the example of India. Media capture is a
global problem, but India has a unique problem, which Narisetti explains.
Narisetti shows how media reliance on advertising is extremely damaging for
independent and investigative journalism. Overall conditions for journalism in
India have worsened since Narendra Modi became Prime Minister in 2014. This
chapter is part of a collection I edited, where we discuss the many different
forms that media capture has taken around the world and the threats that
investigative journalists face today. The roots of today’s increasingly
captured media in India lie deep and go back a couple of decades to the
seemingly innocuous newspaper business practices of India’s largest media
company, the Bennett Coleman & Company Ltd. (BCCL), founded in 1838, whose
flagship newspapers include the Times of India, the largest-selling newspaper
in India, and the Economic Times, the market-leading business
newspaper. Early to recognize the highly value-conscious,
middle-class urban Indian household as key to its commercial success, BCCL
embarked on a strategy of “invitation price,” offering new newspaper readers a
sharply discounted cover price for its newspapers, starting in Delhi in 1994,
as part of an ambitious national expansion strategy for its flagship paper, the
Times of India. Today, this permanent “predatory pricing” typically
offers an all-color, thirty-six- to forty-eight-page, multi-section, broadsheet
daily newspaper for an average cover price of around four and a half rupees
(six US cents). When the paper is bundled with a regional language or business
newspaper from the same media house (the Times of India is bundled with the
Navbharat Times in Hindi or the Economic Times), the combined price rarely
exceeds seven rupees or about 10 US cents. This relatively cheap cover price is
then significantly discounted for home delivery through multiple “trade
schemes,” such as six-month-free deals for renewal, which further reduce the
actual cost to the consumer. Meanwhile, there is a long-standing
tradition in Indian households of stacking up daily household newspapers after
they are read, which are then bought each month by neighbourhood, door-to-door
roving paper recyclers. Newspaper is typically sold for 10 to 12 rupees per
kilogram, with a month’s worth of newspaper equivalent to about eight to 10
kilograms in weight. In essence, the household revenue from recycled newspapers
in a month more or less covers a hefty portion of the discounted monthly
subscription cost of that newspaper, thus making it almost “free” to subscribe
to in that household. This explains, to some extent, the many multi-newspaper
households in India and the continuing growth in circulation.
These days, journalist Siddique Kappan avoids
controversial stories.
Last time he chased a major story, a
shocking rape-and-murder case, it landed the father of three in jail for more
than two years, and severely damaged his career and livelihood. The 44-year-old
blames his incarceration on a worsening climate for journalists in India, where
arrests and harassment are growing more common.
And he is far from the only
journalist feeling squeezed out of their industry during Prime Minister
Narendra Modi’s decade-long rule.
The government of the popular but
divisive leader - who has not taken a single solo press conference while in
office - stands accused by opponents of suppressing media pluralism and
ratcheting up the use of anti-terror legislation against reporters.
And as Modi looks to win another five
years in power in an ongoing nationwide election, critics fear further erosion
of the protections afforded to India’s free press. In October 2020, Kappan was working as a
freelancer for a Malayalam-language news website. He was on his way to Hathras
district, in northern Uttar Pradesh state, to report on the alleged gang rape
and killing of a Dalit teenager by upper-caste men. India’s caste system was
officially abolished decades ago, but the social hierarchy imposed on people by
birth still exists in many aspects of life. Dalits are on the lowest rung.
Before he arrived at the scene, he
was taken into police custody, charged under anti-terror and money laundering
laws. The police alleged he was part of a conspiracy to disturb the peace in
the area, but he said his arrest was an attempt to tamp down on coverage of the
story.
He would spend 28 months in jail. Kappan was granted
bail by the Supreme Court in February 2023, but while he currently walks free,
his case is still making its way through the courts. pposing his bail, the Uttar Pradesh
government, led by Modi’s Bharatiya Janata Party (BJP), filed an affidavit in
the Supreme Court. In the document, seen by CNN, it argued against bail on the
grounds Kappan had been “writing articles targeted at spreading communal
tensions” and was a part of a larger conspiracy to “foment religious discord
and spread terror in the country.”
CNN has contacted the BJP at both the local and national level for comment on the case. Since his bail, Kappan has struggled to find a permanent job to provide for his family. “The main reason is the fear of newspaper bosses, the media, which depends on government advertisement, who do not want to upset the government,” he told CNN. He says he is wary of more cases being brought against him, and finds himself working on “safe zone” stories unlikely to ruffle feathers. The treatment of journalists like Kappan has struck fear into many other reporters. “There was nothing Kappan could have done differently to avoid arrest, except not going to report,” said Kaushik Raj, who works with several publications and writes on hate crimes. “This was chilling for me.” India is one of the largest media markets in the world, according to the Paris-based group Reporters Without Borders (RSF), with more than 20,000 daily newspapers across the country and about 450 privately owned channels dedicated to news, which broadcast in dozens of languages. Yet despite its size and diversity, critics say the media industry is growing increasingly subservient to Modi’s government.
here has been an enslavement of
certain sections of the media which
simply choke on any criticism no matter how innocuous of the prime minister and
the BJP president. If a channel is less than pliant, it is blacked out for 24
hours, its premises are raided, or the offending journalists are mysteriously
made to go on sabbatical or removed outright.
Media capture in India refers to the
undue influence or control exerted over media institutions by powerful
interests, which often leads to biased reporting, censorship, and erosion of
journalistic independence. This phenomenon, though not unique to India, has
become a matter of significant concern in recent years as media capture can
undermine democratic principles by restricting the free flow of information and
limiting diverse viewpoints. Here’s a breakdown of how media capture manifests
in India and its implications:
1. Corporate Ownership and
Influence
- Consolidation of
Ownership: In India, a handful of large corporations own a significant portion
of the media landscape, including television channels, newspapers, and digital
outlets. This concentration of ownership limits the diversity of viewpoints and
increases susceptibility to biases, as owners often have vested interests
aligned with political or economic agendas.
- Cross-Ownership: Some
media conglomerates also own businesses in other sectors, such as real estate,
energy, and telecommunications, creating conflicts of interest. These companies
may avoid reporting on issues that could negatively impact their non-media
interests.
- Advertising Dependence: Media outlets
rely heavily on advertising revenue, a large portion of which comes from
corporate advertisers and the government. This reliance can lead to favorable
coverage for advertisers or self-censorship to avoid losing revenue.
2. Political Influence and
Censorship
- Direct Ownership and
Control: Politicians or political affiliates directly owning media outlets is a
common practice in India. Such control allows political figures to shape
narratives, influence public opinion, and suppress unfavorable news.
- Government Pressure: The
Indian government, through its advertising budget, exerts substantial influence
over the media. The government is one of the largest advertisers in India, and
media outlets that are critical of government policies may face a reduction in
advertising revenue or other retaliatory measures.
- Legal Tools for
Suppression: Laws like the Unlawful Activities (Prevention) Act (UAPA),
sedition laws, and defamation charges have been used to target journalists and
news organizations critical of the government, fostering a culture of fear and
self-censorship.
3. Editorial Bias and
Agenda-Driven Journalism
- Lack of Editorial
Independence: Journalists and editors often face pressure from media owners or
external forces to align coverage with specific political or ideological
leanings. This lack of independence results in selective reporting and a
narrowed range of perspectives.
- Sensationalism and
TRP-Driven Content: The competition for Television Rating Points (TRPs) incentivizes
sensationalism over serious journalism. Issues of national importance may be
sidelined in favor of sensational stories that are more likely to attract
viewers, often diverting attention from pressing social, economic, and
political issues.
4. Challenges Faced by
Independent Media
- Limited Reach and
Funding: Independent media outlets in India, particularly those operating in
digital spaces, often have limited reach compared to mainstream media. They
also struggle with funding, as advertisers may shy away from associating with
platforms that produce critical or investigative content.
- Harassment and
Intimidation: Journalists and editors working with independent media frequently
face harassment, including online abuse, threats, and even legal cases aimed at
stifling critical reporting. This makes it increasingly difficult for
independent outlets to operate freely and objectively.
5. Digital Media and Social Media
Manipulation
- Astroturfing and
Disinformation: Social media platforms in India are often used to disseminate
false information or amplify certain narratives favorable to specific political
groups. Organized campaigns may involve "troll armies" or bots
spreading disinformation, drowning out genuine voices and creating a skewed
public perception.
- Government Regulations
on Digital Media: New rules under the Information Technology (Intermediary
Guidelines and Digital Media Ethics Code) Rules, 2021, have expanded government
oversight over digital news platforms and social media. These regulations have
raised concerns over privacy, editorial independence, and the potential for
excessive government control over digital news content.
Implications of Media Capture on
Democracy in India
The rise of media capture in India
poses risks to democratic processes and informed citizenry. With fewer avenues
for unbiased information, citizens may receive a distorted view of reality,
which can weaken democratic discourse, civic engagement, and accountability.
This media environment can also exacerbate social divides by promoting certain
narratives and silencing others, which can polarize public opinion and fuel
mistrust.
Possible Solutions and Reforms
- Promoting Independent
and Public Interest Journalism: Supporting independent media through public
donations, grants, and international collaborations can help counterbalance the
influence of large conglomerates.
- Strengthening Regulatory
Frameworks: Independent and transparent regulatory bodies could play a role in
preventing monopolistic practices in media ownership and ensuring editorial
independence.
- Media Literacy and
Awareness: Educating the public about media bias, disinformation, and the
importance of diverse viewpoints can empower citizens to critically analyze
media content and seek out unbiased information.
In sum, media capture in India
threatens the objectivity of news reporting, the diversity of voices in the
public sphere, and the democratic principles of transparency and
accountability. Addressing it will require systemic changes and a commitment to
preserving a free and independent press.
==
8. Weakening of institutions &
profiteering Organization:
The parliament is an inconvenience to
this government which prefers to rule by fiat and ordinances. The prime
minister rarely attends parliament, and when he does it is more to give
electoral speeches than to lay out a legislative agenda or answer questions
raised on the floor of the House. The promised Lokpal is so artfully forgotten
that an irate Supreme Court has to direct action. An audacious chief minister
promptly upon assuming office withdraws all criminal cases against himself and
no one blinks. Electoral transparency is promised while bringing in unaccounted
funding through regressive and opaque electoral bonds. The CBI is in the throes
of a battle for credibility. The list goes on.

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